September 6

“There are few things more powerful than a life lived with passionate clarity.” —Erwin McManus

Creative work is – by nature – uncertain. At the beginning, you cannot know that any given strategy or decision is going to be the right one. Because of this, many creative pros and leaders become very unclear in how they communicate expectations and ideas. Because they are not certain of the right direction, they hedge their bets by refusing to commit to one. 

As you can imagine, this becomes a problem when that lack of clarity begins to trickle down to their their team, their peers, or their client. Where precision is lacking, misunderstanding and anxiety are almost certain to follow. 

You don’t have to be certain of your direction, but you must be clear about it. This is especially true if others are depending on you to make decisions for the work. The less clear you are, the more likely others will misinterpret your expectations and get far off course – maybe even too far to correct in the time available.

As you consider your work today, look for any areas where you have become less clear simply because you are uncertain about the right direction. 

To be an effective creative pro, you must be clear about your strategy and direction even when you are uncertain it’s the right one.

Question:  Is there any place in your work (or life) where you need to be more clear about your intentions or expectations?

Related Articles


Your email address will not be published. Required fields are marked *