September 2

“Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs

“I don’t have time,” is the most common excuse I hear for why things we say are important don’t get done. It’s as if some magic unicorns roam this planet with an extra number of hours to spend while the rest of us have to make due with a mere 168 hours a week. But, we all know that everyone we admire and respect has precisely the same amount of time in the day that we do. 

If things are important, you make time for them. 

What we are really saying when we say “I don’t have time” is “it’s not really that important to me” or sometimes “I don’t want to deal with the uncertainty of it”.  But, if an emergency arose, for example if you broke your leg, I guarantee that you’d find the time to deal with it. Everything else would become suddenly less urgent. Where did that time come from? Were you suddenly gifted the time to deal with your medical emergency? No, you prioritized it.

Today, I encourage you to shift your language from “I don’t have time” to “it’s not important right now.” It’s a small thing, and very subtle, but it’s a major mindset shift that is actually more honest and will keep you from making excuses that will eat away at your creative drive.

If something is truly important to us, we make time for it. 

Question:  Are you really lacking the time to do what you need to do, or are those things just not as much of a priority right now?

Related Articles


Your email address will not be published. Required fields are marked *