September 19

There are inevitable tensions that we live in as creative pros. One of them is the time vs. value tension, meaning that while we are often expected to be at work for a certain number of hours each week, we are actually paid for the value we create during that time. This creates an inherently contradictory rewards structure – be here always, but be great when needed because that’s why we’re paying you. 

However, different creative pros need different structures and approaches to their work in order to be effective. Some people need a lot of time to think, whereas some people need to play around with the work in order to iterate into a good place. Some people will spend hours in order to get to a great idea, and others will spend ten minutes and generate something remarkable.

Understand that regardless of which approach works best for you, you are still paid for the value you create, not for the time you spend creating it, no matter what your company is measuring. Do whatever is necessary for you to produce that value, and negotiate for it however you can with your manager. 

Creative pros are paid for the value they create, not for the time they spend creating it. Do whatever you must do to negotiate for  the space to produce your best work.

Question:  When and how do you produce your best work? How can you negotiate for more space to do what works best for your creative process? 

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